
Step 01 / 05
Begin with a point of view.
Imagine a beauty brand looking for a rounded face brush with a slender silver silhouette. The first conversation defines what it should do, how it should feel and how it should fit the brand.
- Intended formula and application
- What to keep or change in a reference
- Your brand direction and intended launch
A shared development brief
The application, reference shape, visual direction and single-brush or collection format.





