Explore this referenceShape, construction & your branding →Brush Collections
Coordinate the brush mix, head roles and collection finish.
55 reference views →
Preparing the light study…
01 / Bristles
Softness, considered.
Explore the shape, fibre and density for your collection.
Interactive design concept · Final details are developed through sampling.
Brushes for your next collection
Find the brushes
for your collection.
Explore face, eye, travel and specialist brushes. Start with a single brush or a coordinated set, then develop the details for your customer.
Explore all produced designs →Explore this referenceShape, construction & your branding →
Explore this referenceShape, construction & your branding →Travel & Compact Sets
Plan a compact brush mix with storage for your customer.
19 reference views →
Explore this referenceShape, construction & your branding →Foundation & Concealer
Explore working edges, head density and formula application.
29 reference views →
Explore this referenceShape, construction & your branding →Eye & Blending
Refine small head profiles and control for detailed routines.
12 reference views →
Explore this referenceShape, construction & your branding →Powder
Compare rounded heads, fullness and handle balance.
5 reference views →
Explore this referenceShape, construction & your branding →Blush & Contour
Develop the slope and sweep for targeted placement.
5 reference views →
View the supplied detailShape, construction & your branding →
Palm & Short-Body Brushes
Explore broad contact areas, palm grips and head protection.
26 reference views →
Explore this referenceShape, construction & your branding →Dual-Ended Tools
Combine two roles; consider the grip and care of both ends.
5 reference views →Looking for more options? Explore the complete original catalogues, including additional views, brush combinations and components.
Open the original catalogues →
The customisation studio
Every detail.
A choice for your brand.
Explore the parts that make a brush your own. Start with one detail, or develop the whole collection together.
Begin with the way it will be used.
A sweeping face brush, a small eye brush, or a more sculpted profile. Tell us what the brush should do and the shape you have in mind.
- Application and formula
- Head profile and proportions
- Preferred feel and density
Consider the brush, part by part.
Discuss the bristles, ferrule and handle together. Your material preferences become part of a specification to review through sampling.
- Bristle and handle preferences
- Ferrule and connection details
- The sample to review together
Give the silhouette its character.
Bring a colour reference or a surface finish you like. We can work through the appearance of the handle, ferrule and the collection as a whole.
- Colour reference
- Surface appearance
- Consistency across the set
Make room for your brand.
Share your logo artwork, preferred position and the scale you have in mind. Application options and the finished appearance are discussed for the selected components.
- Logo artwork
- Placement and scale
- A sample of the chosen treatment
Build a family of individual details.
Combine the face and eye brush shapes your customers need. Bring an existing line-up, or start by discussing the role of each brush.
- Single brush or collection
- The role of each brush
- A shared visual direction
Consider the moment it is opened.
Develop the brush combination and its presentation together. A case, a pouch or a box can be part of the brief, with the final structure and materials confirmed for the project.
- Storage or presentation
- Dimensions and arrangement
- Brand artwork and finishing
From one brush to a collection
A family.
Beautifully connected.
Different brush shapes can share a single point of view. Consider the brush mix, the silhouette and the finishing details as one collection.
- 01
Choose the brush mix.
Define the role of each face and eye brush.
- 02
Connect the details.
Bring the colour, finish and logo into one direction.
- 03
Complete the presentation.
Develop the case or packaging around the set.
The next design conversation
Glass. Colour. A little sparkle.
Room for your imagination.
New original visual concepts for custom development. Choose a direction, then explore the materials and sample questions behind it.
Explore all six new concepts →
Glass & lightThick, rounded glass-handle study · Soft rose and champagne colour directionExplore materials, user needs & sample questions →
Glass & light · AI design concept
Prism Glass
Create a distinctive vanity and gifting direction without putting ornament on the main grip.
Design details & sample questions
A rounded powder-brush concept with a rose-tinted glass handle and champagne-tone ferrule. Light and internal fluting become part of the identity.
Sample review: Compare glass and transparent alternatives for mass, balance and manufacturing feasibility.
A restrained crystal accentIvory lacquer appearance · Recessed crystal-cuff directionExplore materials, user needs & sample questions →
A restrained crystal accent · AI design concept
Jewel Cuff
Explore a premium gifting direction while keeping decoration placement part of the practical design brief.
Design details & sample questions
An ivory-handle blush-brush concept with a champagne-tone ferrule and a small crystal cuff near the end. The accent sits away from the bristles and the main gripping area.
Sample review: Check crystal retention, snagging and edge feel on assembled samples.
A collection in colourFive coordinated profile studies · Colour-blocked handle treatmentExplore materials, user needs & sample questions →
A collection in colour · AI design concept
Colour Orbit
Give a brand a recognisable collection and explore clearer brush identification for new users.
Design details & sample questions
Five different brush profiles connected by marigold, apricot, oxblood and cream, with satin plum-tone ferrules. A coordinated family with room for each brush to have its own role.
Sample review: Confirm the purpose and dimensions of each brush in the set.
Colour & sculpted glassCobalt translucent handle direction · Rounded facet transitionsExplore materials, user needs & sample questions →
Colour & sculpted glass · AI design concept
Sapphire Facet
Explore a striking signature brush, with finish and handling considered together.
Design details & sample questions
An angled cheek-brush concept with a cobalt-blue glass handle and a silver-tone ferrule. Broad facets and rounded ends give the silhouette a clear point of view.
Sample review: Compare grip orientation, hand position and weight using full-size samples.
Original AI design concepts, with feasibility and performance to be reviewed through sampling.
Designed around the everyday
The way it is held.
The way it is kept.
Grip, cleaning and storage are part of the product brief. These studies turn user questions into ideas to prototype.
Grip & control studyFuller oval grip study · Matte teal appearanceExplore materials, user needs & sample questions →
Grip & control study · AI design concept
Easy Hold
Let users compare a wider grip, different balance and a separate brush rest rather than assuming one handle suits every hand.
Design details & sample questions
A dense angled-head concept with a fuller teal oval handle and matching horizontal rest. The design explores a different way to hold and set down a foundation brush.
Sample review: Compare precision and comfort with varied hand sizes, grip preferences and users.
A brush-and-case studyThree compact profile studies · Shaped tray and case-opening directionExplore materials, user needs & sample questions →
A brush-and-case study · AI design concept
Travel Air
Explore smaller, more organised storage that considers head clearance, cleaning access and how brushes are carried after use.
Design details & sample questions
Three compact brush profiles in a pale sage case with a shaped tray and visible openings. Warm wood-tone handles and champagne-tone ferrules connect the set.
Sample review: Verify clearance around the heads, tray removability and closure behaviour with physical models.
The brush atelier
Different forms.
Every detail, yours.
Choose a silhouette. Explore it part by part.
Imagine what it could become for your brand.
Hover over a brush to discover its details.Tap a brush to reveal its details and explore below.
Whole brushDesign concept
Silver / a soft, rounded silhouette
The rounded powder
A rounded, generous profile. Develop the width and outline around the application your brand has in mind.
Your brush, composed.9,600 visual combinations
This preference is included in your enquiry. It does not change the 3D appearance; fibre and feel are confirmed through sampling.
Colour and shape previews. Fibre type, density, component fit and production feasibility are confirmed through sampling.
AI concept imagery · Select a part to look closer. Final specifications are developed through paid sampling.
Inside the making
28 steps.
Care at every stage.
From loose bristles to a finished brush. Explore how the brush is shaped, assembled, finished and checked for your collection.
Explore all 28 steps →
- 01
Steps 1—4
Material preparation
Select and prepare the bristles.
- 02
Steps 5—8
Head shaping
Form and review the head profile.
- 03
Steps 9—15
Ferrule fitting and bonding
Fit, measure and bond the assembly.
- 04
Steps 16—20
Head finishing and protection
Finish the head and remove loose fibres.
- 05
Steps 21—24
Handle assembly
Assemble, align and review the handle.
- 06
Steps 25—28
Final review, packing and dispatch
Inspect the lot, pack and release.
7 recorded inspection points. Material, head profile, dimensions, in-process reviews, full inspection and sampling.
Plan your sample checks →Making. Checking. Confirming.
Quality checks,
from bristle to brush.
Review materials, head shape and dimensions during development, with in-process and final checks included in the making sequence. Agree the methods and acceptance criteria for your order before production.
See the inspection stagesSteps 1, 8 and 10
Material, shape and dimensions
Begin with incoming bristles, head shape and dimensions. Keep the approved material, profile and measurement points with your product specification.
Steps 13 and 19
Reviews during making
Check the assembly after ferrule forming and review the head again after finishing. Agree how your sample will be checked for shape, loose fibres, connections and appearance.
Steps 25 and 26
Full and sampling inspection
The making sequence includes full and sampling inspection before packing. Define the checks for every item, the checks made on a sample and the acceptance rules for your order.
From an idea to a sample
Make it tangible.
Then review the details.
A visual direction starts the conversation. Paid sampling creates the physical reference for decisions about your brush.
- 01
Your starting point
An idea, drawing, reference sample or brush mix. Tell us the intended formula and customer.
- 02
A direction to develop
Discuss the head, handle, colour, logo and packaging. Record the priorities for a paid sample.
- 03
A sample to review
Agree the fee and timing. Review shape, feel, construction and the checks for your intended use.
- 04
An agreed specification
Confirm revisions, quantity, packaging and acceptance criteria before production.
A useful first conversation
Your next collection
starts here.
You do not need a finished specification to begin. A selected brush, a colour direction or an everyday problem can be the starting point.
Review my selection & start a brief →- Choose a starting point.
Save factory references, original catalogue views or a new design concept. - Name the priorities.
Share your formula, target user, brush mix, finish, packaging and intended order quantity. - Agree the next step.
Discuss feasibility, paid sample scope and the criteria to review before production.
Minimum order, sample cost and timing depend on the chosen specification and are confirmed for your project.
Meet PRETTY
A small tool.
A close collaboration.
A point of contact
from the first idea onward.
We work with beauty brands on custom brush development and supply, bringing the brief, specification and sample review together.
Explore the sample room and workshop, compare produced brushes and see how your brief becomes a physical sample.
Meet PRETTY & see the sample room →Before your first conversation
A more informed
starting point.
01
MATERIAL SELECTION
Natural or synthetic? Start with your formula.
Choose a brush fibre around the application, the feel your customers expect and the markets your brand serves.
Read the guide 02FEEL & COMFORT
What makes a makeup brush feel soft?
A practical guide for beauty brands developing a comfortable brush—not just choosing a soft-sounding material name.
Read the guide 03FORMULA & APPLICATION
A brush that works with your formula.
Develop powder, liquid and cream applicators around the finish your customers want to achieve.
Read the guideQuestions, answered
Can I start without a drawing?
Yes. You can begin with an idea, a drawing, a reference sample, or the brush shapes and set you have in mind.
Are samples free?
Sampling is paid. Share your requirements so we can discuss the sample arrangements for your project.
What is the minimum order?
Some products have a minimum order of 500; others require 1,000. Individual brushes are counted in pieces, and brush sets in sets. The applicable minimum is confirmed for the selected product.
Can the logo and packaging be customised?
Yes. Colours, logo placement, brush combinations and packaging can be developed as part of the project. Share your artwork or visual references so the details can be discussed together.
How long does sampling take?
The sample fee and timing are confirmed for your project after the requirements are discussed. Tell us about your intended launch or delivery date when sharing the brief.
Let’s create your next brush.
Share an idea, a drawing or the brushes you have selected. We will work through the specification and paid sample for your brand.
Start your project