PRETTY design notebook

A little imagination.
A considered brush.

Glass, colour, crystal accents—and ideas for the moments between applications. Choose a direction to develop around your brand.

These AI visual studies are original development concepts. They are not existing factory products, engineered drawings or tested performance claims. Feasibility and sample scope come next.

Explore the user needs behind the ideas →

Six new directions

A rounded powder-brush concept pairs a rose translucent handle with a champagne-tone ferrule for a vanity or gifting range.

Light through a rounded handle. The fluting and ferrule connection define this concept. Compare handle weight, impact behaviour and balance in a sample.

AI concept and detail study · Feasibility and performance require sampling.

Explore Prism Glass and sample checks

Glass & light · AI design concept

Prism Glass

Design details & sample questions

A rounded powder-brush concept with a rose-tinted glass handle and champagne-tone ferrule. Light and internal fluting become part of the identity.

Sample review: Compare glass and transparent alternatives for mass, balance and manufacturing feasibility.

A cobalt translucent handle and angled cheek head form a signature brush concept with a polished silver-tone connection.

A defined angle, a rounded grip. Review the cheek-contact edge alongside the glass-handle facets. Test weight, edge feel and grip orientation on a physical sample.

AI concept and detail study · Feasibility and performance require sampling.

Explore Sapphire Facet and sample checks

Colour & sculpted glass · AI design concept

Sapphire Facet

Design details & sample questions

An angled cheek-brush concept with a cobalt-blue glass handle and a silver-tone ferrule. Broad facets and rounded ends give the silhouette a clear point of view.

Sample review: Compare grip orientation, hand position and weight using full-size samples.

Five different brush profiles share marigold, apricot, oxblood and cream handles with plum-tone ferrules.

Colour supports the collection identity. Compare the face and detail profiles as a set. Develop role names and a brush list that customers can understand.

AI concept and detail study · Feasibility and performance require sampling.

Explore Colour Orbit and sample checks

A collection in colour · AI design concept

Colour Orbit

Design details & sample questions

Five different brush profiles connected by marigold, apricot, oxblood and cream, with satin plum-tone ferrules. A coordinated family with room for each brush to have its own role.

Sample review: Confirm the purpose and dimensions of each brush in the set.

An ivory blush-brush concept places a small decorative crystal cuff near the handle end, away from the main grip.

Decoration with space to hold. The recessed cuff is the design focus. Confirm fixing strength, edge feel and cleaning access before choosing the construction.

AI concept and detail study · Feasibility and performance require sampling.

Explore Jewel Cuff and sample checks

A restrained crystal accent · AI design concept

Jewel Cuff

Design details & sample questions

An ivory-handle blush-brush concept with a champagne-tone ferrule and a small crystal cuff near the end. The accent sits away from the bristles and the main gripping area.

Sample review: Check crystal retention, snagging and edge feel on assembled samples.

A dense angled foundation-head concept combines a fuller teal oval grip with a separate horizontal brush rest.

Holding and setting down are design choices. Compare the grip and separate rest with different hand sizes. Comfort, stability and cleaning need physical review.

AI concept and detail study · Feasibility and performance require sampling.

Explore Easy Hold and sample checks

Grip & control study · AI design concept

Easy Hold

Design details & sample questions

A dense angled-head concept with a fuller teal oval handle and matching horizontal rest. The design explores a different way to hold and set down a foundation brush.

Sample review: Compare precision and comfort with varied hand sizes, grip preferences and users.

Three compact brush profiles sit in a pale sage case, bringing a face-and-detail mix into organised travel storage.

Storage begins with the brush dimensions. Review the shaped tray, closure and room around each head. Visible openings do not establish faster drying.

AI concept and detail study · Feasibility and performance require sampling.

Explore Travel Air and sample checks

A brush-and-case study · AI design concept

Travel Air

Design details & sample questions

Three compact brush profiles in a pale sage case with a shaped tray and visible openings. Warm wood-tone handles and champagne-tone ferrules connect the set.

Sample review: Verify clearance around the heads, tray removability and closure behaviour with physical models.

From the earlier design notebook

Six more ways to begin.

Earlier original studies, now part of the complete concept collection.

Three sand-tone face brushes use softly squared handles and graphite ferrules to explore a different gripping surface.

Flat planes, rounded transitions. Compare grip orientation and how each profile rests on a surface. Handle comfort and stability remain sample questions.

AI concept and detail study · Feasibility and performance require sampling.

Explore Sandstone Studio and sample checks

Soft square handles · face trio · AI design concept

Sandstone Studio

Design details & sample questions

Three face-brush profiles with sand-tone handles and graphite-tone ferrules. Flat handle planes explore how a brush is held and set down.

Sample review: Compare handling with physical grip models.

Three short navy brushes combine recessed grip areas and silver-tone ferrules with a separate carry-sleeve concept.

Shorter reach changes how a brush is held. Compare the navy grip recesses and brush balance. Develop storage capacity around the complete set; one sleeve does not prove a three-brush fit.

AI concept and detail study · Feasibility and performance require sampling.

Explore Deep Sea Travel and sample checks

Compact navy collection · AI design concept

Deep Sea Travel

Design details & sample questions

Three compact brush profiles with navy handles, shallow grip recesses and silver-tone ferrules. A separate sleeve suggests a carry direction.

Sample review: Compare reach and precision with short handles.

Four translucent lavender tools cover blending, shading, angled brow placement and grooming in an eye-and-brow collection.

A light finish with distinct working ends. The rounded heads, angled edge and spoolie serve different tasks. Specify each head and review the translucent handle connection.

AI concept and detail study · Feasibility and performance require sampling.

Explore Lavender Mist and sample checks

Translucent eye collection · AI design concept

Lavender Mist

Design details & sample questions

Four eye and brow tool profiles with pale lavender translucent handles and silver-tone ferrules. A light, coordinated appearance for a compact collection.

Sample review: Specify handle wall thickness and internal fixing.

Four small brush profiles and pale grip-position markings form a graphite-tone concept for detailed placement.

Grip cues beside small working profiles. Compare fingertip placement against the pointed, angled and rounded heads. Review control and marking wear with physical samples.

AI concept and detail study · Feasibility and performance require sampling.

Explore Graphite Precision and sample checks

Small profiles · defined grip areas · AI design concept

Graphite Precision

Design details & sample questions

Four small brush heads with long graphite-tone handles and contrasting pale grip areas. A study in placement, control and clear visual organisation.

Sample review: Compare finger placement and control on sample handles.

Three face-brush profiles carry an apricot-and-ivory curved colour boundary beneath warm silver-tone ferrules.

One paint boundary across three handles. Check where the colour arc sits on each size. Agree the coating process and match the angled, tapered and rounded heads to their roles.

AI concept and detail study · Feasibility and performance require sampling.

Explore Apricot Arc and sample checks

Two-tone face collection · AI design concept

Apricot Arc

Design details & sample questions

Three face-brush profiles share an apricot and ivory curved colour boundary, with warm silver-tone ferrules.

Sample review: Confirm how the curved colour boundary can be manufactured.

Five face and eye profiles share pale wood-grain handles and copper-tone ferrules for an understated everyday collection.

The handle surface needs a care specification. Choose the wood species or alternative material, then test the seal, marking durability and cleaning compatibility.

AI concept and detail study · Feasibility and performance require sampling.

Explore Wood & Copper and sample checks

Wood-tone everyday collection · AI design concept

Wood & Copper

Design details & sample questions

Five brush profiles with pale wood-grain handles and copper-tone ferrules. A coordinated everyday collection with understated marking details.

Sample review: Choose the actual wood species or alternative handle material.

Everyday needs. Development questions.

What could a better
brush make easier?

Public user discussions inform these ideas. Physical samples and user feedback decide what works.

From public user feedback

Less work between uses

Washing and waiting for brushes to dry can interrupt an everyday routine.

A direction to explore: Explore an open drying rest, accessible surfaces and a care card matched to the selected fibres and bonding system.

Before making a claim: Compare residual moisture and cleaning effort under a written protocol. Agree care instructions before making a drying-time claim.

Explore Travel Air →

Research: I hate to clean my brushes · How do you dry brushes? · American Academy of Dermatology: cleaning makeup brushes

From public user feedback

A feel worth sampling

A brush can look soft in a photograph and still feel scratchy to its user.

A direction to explore: Compare fibre tips, density and head flexibility using physical samples, with more than one user preference represented.

Before making a claim: Use a consent-based handling and comfort panel; do not promise irritation-free use from an image or fibre label.

Explore Prism Glass →

Research: Makeup brushes that do not feel scratchy

From public user feedback

A brush matched to the formula

Visible streaks and uneven blending can depend on the formula, brush and technique together.

A direction to explore: Develop a foundation head alongside the intended liquid or cream and a simple application guide.

Before making a claim: Compare coverage, visible marks, pickup and residue with fixed formula amounts and consistent application steps.

Explore Easy Hold →

Research: My foundation brushes always leave streaks

From public user feedback

More ways to hold it

Some users find thin handles difficult to grip; others need a slimmer grip for precise control.

A direction to explore: Explore a fuller oval handle and rest alongside slimmer options. Let users compare the weight and balance.

Before making a claim: Check controlled placement, fatigue feedback and dry/damp grip with varied hands. This is a design study, not a medical claim.

Explore Easy Hold →

Research: Makeup brushes for arthritis · Difficulty using makeup

From public user feedback

A place for both ends

Travel cases can be bulky, and double-ended brushes need space around both heads.

A direction to explore: Explore a shaped tray that supports handles, with clearance around brush heads and a separate place for used tools.

Before making a claim: Check clearance, compression and cleaning access. Pack only after drying; vents alone do not prove hygienic storage.

Explore Travel Air →

Research: How to travel with eyeshadow brushes · Storing double-ended makeup brushes · American Academy of Dermatology: cleaning makeup brushes

From public user feedback

A collection that is easy to read

Similar-looking brushes can leave beginners unsure what each brush is for.

A direction to explore: Pair the Colour Orbit palette with plain role names and optional tactile marks, so identification does not depend on colour alone.

Before making a claim: Ask unfamiliar users to select the right brush for a task; check legibility and marking durability after cleaning.

Explore Colour Orbit →

Research: Real Techniques haul: brush-role question · Sigma Beauty: individual brushes versus brush sets

Design hypothesis

Decoration with a practical brief

A more expressive design still needs to be comfortable to hold, carry and clean.

A direction to explore: Keep a crystal accent away from the main grip; round glass surfaces and compare weight before choosing the material.

Before making a claim: Glass impact and edge checks, crystal retention, surface cleaning and packaging trials belong in development. No test result is claimed.

Explore Jewel Cuff →

PRETTY design hypothesis, prompted by the requested glass and crystal directions; not a measured consumer complaint.

How these ideas were researched

Qualitative desk research using public first-person discussions and dermatology guidance. These examples identify design questions, not market prevalence or PRETTY product test results. Search visibility is incomplete; no private groups or buyer accounts were accessed. Reviewed 2026-09-09.

Care guidance: the American Academy of Dermatology recommends washing makeup brushes every 7–10 days, rinsing their tips and drying them flat with the bristles over an edge. Confirm cleaning compatibility for the actual brush materials. Read the AAD guidance →

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