Grip & control study · Concept for development

Easy Hold

Let users compare a wider grip, different balance and a separate brush rest rather than assuming one handle suits every hand.

A dense angled-head concept with a fuller teal oval handle and matching horizontal rest. The design explores a different way to hold and set down a foundation brush.

First sample question
Compare precision and comfort with varied hand sizes, grip preferences and users.

Soft tealWarm sandDeep plum

Palette names describe possible directions; only the pictured version has been visualised.

Discuss this design & a sample →

Easy Hold: see how the oval grip meets the rest, AI detail concept — AI concept and detail study · Feasibility and performance require sampling.

Easy Hold · Design detail

Holding and setting down are design choices.

A dense angled foundation-head concept combines a fuller teal oval grip with a separate horizontal brush rest.

Compare the grip and separate rest with different hand sizes. Comfort, stability and cleaning need physical review.

01 · The design direction

What makes it distinct

Fuller oval grip study
Matte teal appearance
Matching rest to raise the head from a surface

02 · The everyday question

What it could improve

More ways to hold it. Some users find thin handles difficult to grip; others need a slimmer grip for precise control. Research & idea →

A brush matched to the formula. Visible streaks and uneven blending can depend on the formula, brush and technique together. Research & idea →

Fibres that stay in place. Loose hairs in makeup and changes after washing undermine confidence in a brush. Research & idea →

03 · Before production

What to check in a sample

Compare precision and comfort with varied hand sizes, grip preferences and users.
Test grip under dry and damp conditions, balance and behaviour on a flat surface.
Review formula application, fibre retention and rest stability after cleaning.

Keep exploring

A rounded powder-brush concept pairs a rose translucent handle with a champagne-tone ferrule for a vanity or gifting range.

Light through a rounded handle. The fluting and ferrule connection define this concept. Compare handle weight, impact behaviour and balance in a sample.

AI concept and detail study · Feasibility and performance require sampling.

Explore Prism Glass and sample checks

Glass & light · AI design concept

Prism Glass

Design details & sample questions

A rounded powder-brush concept with a rose-tinted glass handle and champagne-tone ferrule. Light and internal fluting become part of the identity.

Sample review: Compare glass and transparent alternatives for mass, balance and manufacturing feasibility.

AI concept and detail study · Feasibility and performance require sampling.

Explore Sapphire Facet and sample checks

Colour & sculpted glass · AI design concept

Sapphire Facet

Design details & sample questions

An angled cheek-brush concept with a cobalt-blue glass handle and a silver-tone ferrule. Broad facets and rounded ends give the silhouette a clear point of view.

Sample review: Compare grip orientation, hand position and weight using full-size samples.