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Easy Hold, original AI design concept
AI visual concept. The name expresses a design aim; comfort, anti-roll behaviour and accessibility are not validated. It is not a medical device.

Grip & control study · Concept for development

Easy Hold

Let users compare a wider grip, different balance and a separate brush rest rather than assuming one handle suits every hand.

A dense angled-head concept with a fuller teal oval handle and matching horizontal rest. The design explores a different way to hold and set down a foundation brush.

First sample question
Compare precision and comfort with varied hand sizes, grip preferences and users.

Soft tealWarm sandDeep plum

Palette names describe possible directions; only the pictured version has been visualised.


Discuss this design & a sample →

01 · The design direction

What makes it distinct

  • Fuller oval grip study
  • Matte teal appearance
  • Matching rest to raise the head from a surface

02 · The everyday question

What it could improve

More ways to hold it. Some users find thin handles difficult to grip; others need a slimmer grip for precise control. Research & idea →

A brush matched to the formula. Visible streaks and uneven blending can depend on the formula, brush and technique together. Research & idea →

Fibres that stay in place. Loose hairs in makeup and changes after washing undermine confidence in a brush. Research & idea →

03 · Before production

What to check in a sample

  • Compare precision and comfort with varied hand sizes, grip preferences and users.
  • Test grip under dry and damp conditions, balance and behaviour on a flat surface.
  • Review formula application, fibre retention and rest stability after cleaning.

Keep exploring

Prism Glass: A rounded powder-brush concept with a rose-tinted glass handle and champagne-tone ferrule. Light and internal fluting become part of the identity. Original design concept.Glass & lightThick, rounded glass-handle study · Soft rose and champagne colour direction
Explore materials, user needs & sample questions →

Glass & light · AI design concept

Prism Glass

Create a distinctive vanity and gifting direction without putting ornament on the main grip.

Design details & sample questions

A rounded powder-brush concept with a rose-tinted glass handle and champagne-tone ferrule. Light and internal fluting become part of the identity.

Sample review: Compare glass and transparent alternatives for mass, balance and manufacturing feasibility.

Sapphire Facet: An angled cheek-brush concept with a cobalt-blue glass handle and a silver-tone ferrule. Broad facets and rounded ends give the silhouette a clear point of view. Original design concept.Colour & sculpted glassCobalt translucent handle direction · Rounded facet transitions
Explore materials, user needs & sample questions →

Colour & sculpted glass · AI design concept

Sapphire Facet

Explore a striking signature brush, with finish and handling considered together.

Design details & sample questions

An angled cheek-brush concept with a cobalt-blue glass handle and a silver-tone ferrule. Broad facets and rounded ends give the silhouette a clear point of view.

Sample review: Compare grip orientation, hand position and weight using full-size samples.