FORMULA & APPLICATION
A brush that works with your formula.
Develop powder, liquid and cream applicators around the finish your customers want to achieve.
Read the guideThe brush guides
Better questions.
A clearer brief.
Choose a brush, compare materials or prepare for sampling. Find the guide for the decision in front of you.
Your next decision
Choose the right brush
Head profiles, formulas and the role of each brush.
BRAND DEVELOPMENT
Build a collection around your customer.
Give every brush a role—from an everyday routine to a professional kit, a travel edit or a distinctive gift collection.
Read the guideYour next decision
Materials & sourcing
Fibre feel, material choices and destination-market questions.
MATERIAL SELECTION
Natural or synthetic? Start with your formula.
Choose a brush fibre around the application, the feel your customers expect and the markets your brand serves.
Read the guideFEEL & COMFORT
What makes a makeup brush feel soft?
A practical guide for beauty brands developing a comfortable brush—not just choosing a soft-sounding material name.
Read the guideSOURCING & MARKETS
Animal-hair brushes: plan for the destination.
The information beauty brands should establish before selecting animal-derived bristles for an international project.
Read the guideYour next decision
Briefs, sampling & quantities
Prepare the conversation and agree the sample to review.
GETTING STARTED
How to prepare your custom brush brief
An idea is enough to begin. A few thoughtful details help us understand your direction.
Read the guideSAMPLING & QUANTITIES
Single brushes, sets and paid samples
Understand the units and questions that shape your first development conversation.
Read the guide