BRAND DEVELOPMENT

Custom makeup brush logo artwork: placement and sample approval

Prepare a clear logo brief for each brush: identify the artwork, mark its size and position, review a physical sample, and record what changed before approval.

What should I send for a custom makeup brush logo?

Send the authorised artwork and its revision, the brush code, intended colours, and a marked drawing showing the actual logo size, placement and reading direction. Keep layout acceptance separate from physical sample approval, and record any model-specific changes before confirming the order.

Compare the options and what to check
Review stageEvidence to keepWhat it can establish
Artwork packetBrush code, artwork revision, colour reference and marked placement drawing.The proposed instruction and the questions still open.
Actual-size layout reviewChecked scale, reading direction and per-model layout decision.A layout suitable to take into sampling; not physical mark performance.
Physical marked sampleIdentified sample, observations and annotated photographs.Acceptance or revision of the observed mark under the recorded review.
Order or reorder recordActive artwork, sample reference, open-item resolution and change history.Which agreed version the order refers to; not automatic batch acceptance.

Build one artwork packet for each brush code.

Start with a product code or a clearly labelled proposed design. Put the logo artwork, a placement drawing and the sample reference in the same packet. Give each file a revision, such as Brand-wordmark-v03 and Brush-A-placement-v02, and name the version it replaces. Include vector artwork when available, a readable reference image, the intended colours, any required clear space and a compact logo version that your brand has authorised. If you only have an image, send it as a starting reference and identify that the production artwork is still open. State that you have permission to use the design. A folder of similar files labelled “final” gives the supplier no reliable way to identify your chosen mark.

Describe position from a repeatable reference point.

Use an annotated view of the selected handle. Label the ferrule end and the handle end, then draw the proposed mark and the direction in which its lettering should read. Record the mark width and height with units, and measure its position from an identifiable feature, such as the handle edge beside the ferrule. If the drawing uses a centre line or an offset, show it explicitly. Keep the mark away from an unreviewed junction or curved end rather than assuming the entire visible handle is available. A side photograph without a scale can explain your preference, but it does not establish the usable marking area. Leave missing measurements open until they have been checked on that model.

Review the wordmark at actual size.

Place an actual-size version beside the marked drawing and include a labelled scale reference. When printing it for review, turn off “fit to page” and check the reference with a ruler; a resized printout defeats this check. Read the smallest letters and look at the gaps between them without zooming in. This is a useful artwork screening step, not proof of how the mark will look on the finished curved surface. On the physical sample, view the logo at normal reading distance, rotate the handle and hold the brush as intended. Record whether the wording remains readable and whether the hand, curvature or finish changes what can be seen. Do not invent a minimum letter height or line width: the usable limit remains specific to the artwork, surface and proposed marking method.

Use a common branding rule, with a layout for each handle.

A broad face-brush handle and a slim eye-brush handle may need different artwork sizes or orientations. Set a shared rule first: the reading direction, colour reference, visual alignment and treatment of the brand name. Then prepare one placement view per model. On a slim handle, inspect fine strokes, spacing and how far the wordmark wraps out of view. On a shorter or broader handle, inspect the usable grip area and visibility in the intended holding position. If the full mark is unsuitable, compare an authorised compact version or another placement; do not silently shorten the brand name. Review the complete collection side by side for visual balance, rather than requiring identical artwork dimensions on every brush.

Separate the marking choice from the artwork approval.

Describe the visual result you want, then discuss which marking approach can be evaluated on the selected handle material and finish. Record the proposed method alongside the artwork revision; a supplier suggestion is not yet a confirmed result. Check alignment, legibility and contrast on a physical mark. If your intended use requires a care or wear check, agree the procedure and acceptance criteria before carrying it out, and keep the observed result with the sample. A screen mockup cannot demonstrate adhesion or durability, and a mark accepted on one surface does not automatically approve the same approach on another finish. Any method change should reopen the affected sample review.

Use two separate decisions: layout review and physical sample approval.

For the layout review, check the spelling, correct artwork file, proposed size, orientation, colour reference and position by brush code. Record “layout accepted for sampling” only for the reviewed version. When the marked sample arrives, identify its code and revision before comparing it with the layout. Photograph the discrepancy if the mark differs, keep the reviewed sample, and classify each item as accepted, revise or not checked. Do not describe a screen proof as approval of the physical mark. If the logo is accepted but the brush finish is still under review, record that split decision; it does not approve the complete brush for production.

Worked example: one collection, two different revisions.

Consider a hypothetical brand developing Brush A, a broad face brush, and Brush B, a slim eye brush. These labels are illustrative, not PRETTY catalogue codes or confirmed dimensions. The brand sends wordmark v03 and a separate placement drawing for each brush. During its actual-size artwork review, the full wordmark is difficult to read in Brush B’s proposed layout. The brand chooses its authorised compact mark v04 for Brush B and keeps v03 for Brush A. The next instruction is specific: “Brush B only: use compact mark v04 with placement drawing B-v02; replace the earlier B-v01 layout. Brush A remains on wordmark v03 and drawing A-v01. Width, height and offsets are awaiting the marked-drawing review.” After physical samples arrive, the brand records A as logo accepted and B as revise because the lettering faces the opposite direction from B-v02. Its next request refers to B-v02 and the annotated sample photograph, without reopening A’s unchanged artwork. This example demonstrates a recording method; it reports no factory result or marking capability.

Keep a change record that survives a reorder.

Use one worksheet row for each brush model and sample revision. Record the old artwork and placement references, the proposed replacement, why it changed and who must review it. A changed logo size, orientation, colour, handle finish or marking method can affect an earlier decision; identify the checks that must be repeated. Keep superseded versions for traceability, but clearly separate them from the active instruction. Before the order is confirmed, attach the agreed artwork packet and sample approval record to the specification. On a reorder, name those same references and list any changes separately, so “same as last time” does not hide a new finish or logo file.

Bring the open decisions into your PRETTY project brief.

PRETTY’s custom-development information includes logo placement and packaging as project details, with the sampling scope and any applicable fees confirmed before proceeding. Start with the references you already have: your selected brush codes or labelled concepts, artwork revision, proposed placement, quantities and destination. List the decisions still open, such as the marking method or usable area. Use the blank worksheet below to keep those items separate from accepted details. If you are planning the full product at the same time, prepare the wider brush brief as well; the artwork packet covers the logo, not every construction or commercial term. Request a project-specific review of the artwork and sample scope before treating an option as confirmed.

Use this in your sample review

A per-brush artwork and approval record

Keep one row for each brush and sample revision. This blank planning tool does not establish factory limits, completed testing or production approval. Leave unknown measurements and unperformed checks blank, and name the open decision in your notes.

Swipe across the table to read all three columns.

A per-brush artwork and approval record
RecordWrite a specific instructionKeep separate
IdentityUse the exact brush code, sample revision and artwork file name.Artwork revision versus physical sample revision.
PlacementName the reference point, offsets, units and reading direction.Proposed dimensions versus confirmed drawing measurements.
DecisionWrite accepted, revise or not checked for the reviewed item.Layout acceptance versus physical mark acceptance.
ChangeIdentify the affected model, replacement file and recheck owner.Unchanged models versus the revised model.

Use the record before, during and after sampling.

Before sampling, complete the artwork and placement fields you know. During review, add evidence references and observations. After review, enter an explicit decision, reviewer and date. A blank result remains open; copying an earlier approval date does not approve a revision.

Resolve partial approval explicitly.

If the logo is accepted but another brush detail is unresolved, record that condition beside the model. Link the logo worksheet to the complete sample approval record so the scope of the decision stays clear.

Logo artwork and sample approval worksheet

A blank CSV for your own review. Open it in Excel or another spreadsheet app, complete it privately, and share it with your chosen supplier when ready. Nothing is submitted by downloading it.

Download the blank worksheet (CSV) ↓PRETTY · Template revised 2026-10-08 · Not a completed inspection or certification.

Plan your next step

Ready to discuss your project?

Tell us which brushes you want to develop, how they will be used and what you would like to customise. Add the points from this guide to your enquiry so we can review the specification and sample requirements with you.

Bring your artwork revision and per-brush placement drawing into the project brief. Tell us which logo details are agreed and which need review on a physical sample.

Discuss your logo artwork with PRETTY →Choose a brush reference for your logo brief

Apply this to your product brief.

Use the hypothetical Brush A / Brush B example above as a recording pattern. Replace those labels with your own selected product codes and record the measurements you have actually reviewed; the example supplies no model dimensions or factory marking limits.

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