Makeup brush development & manufacturing
Custom brush sets for beauty brands.
Shape, finish, logo and packaging—developed together.
The signature is in the detail
Look closer at the brush, the finish and the identity. Bring every element into the same collection.
Explore custom development
The work behind your collection
Head shaping, ferrule work and assembly each bring a different part of the specification into view. Explore actual workbench photographs, then define the checks that matter for your sample.
Follow the 28 production steps View our actual workshop photographs →
Three ways to work with PRETTY
Compare brushes we have made, then define your logo, colour and packaging for a sample.
Choose a starting brush →02Bring face and eye brushes into one collection, with a shared finish and a clear role for each brush.
Plan your collection →03Bring a photograph, drawing or physical sample. Identify what to keep, what to change and what your sample should demonstrate.
Develop from your reference →Developing a tool for a particular formula? Plan your brush around the formula →
Brushes for your next collection
Explore face, eye, travel and specialist brushes. Start with a single brush or a coordinated set, then develop the details for your customer.
Explore all produced designs →Hover for a detail view and its purpose. Click to keep the view, or follow the product link for specifications.
Ten cream-and-mint brushes combine larger face shapes with smaller eye and detail tools in one coordinated palette.
One palette, several brush roles. Compare the fuller face heads and narrow eye shapes; specify the role of each brush before choosing the final set contents.
AI detail visual · Compare the source and confirm specifications in sampling.
Explore the cream and mint setFive pale-pink brushes pair with a proposed ivory zip case, bringing face, eye and brow tools into a coordinated travel collection.
Two brow functions, one coordinated case. The angled brow end and spoolie share a pale-pink grip. Match the case finish to the brush palette and confirm its closure, lining and clearance against the actual brush lengths.
AI packaging development visual · Case construction and fit require sampling.
Plan the pink travel setA broad flat working edge and sculpted silver-tone grip provide a starting point for a foundation application brush.
Width and flexibility shape the stroke. Review the flat contact edge, exposed fibre length and grip orientation with your intended foundation formula.
AI detail visual · Compare the source and confirm specifications in sampling.
Review the silver foundation brushAI detail visual · Compare the source and confirm specifications in sampling.
Compare the navy eye-brush setA rounded pale head gives this white-handle brush a broad powder-application profile for your face-brush range.
Fullness affects powder distribution. Compare the outline, fibre flexibility and pickup with your powder. Final density and softness are sample decisions.
AI detail visual · Compare the source and confirm specifications in sampling.
Explore the rounded powder brushA tapered oval head offers a more focused cheek-placement direction than a broad rounded powder brush.
A narrower tip for targeted placement. Review the oval outline and tip contact on the cheek, then agree the exposed length and flexibility for your formula.
AI detail visual · Compare the source and confirm specifications in sampling.
Explore the tapered cheek brushThe low black palm grip supports a broad bristle surface; the supplied drawing records a 65 mm body width.
A broad head with a short grip. Compare finger placement and reach around facial contours. Review the full dimensions, cleaning access and head protection.
Alternate supplied product view · PRETTY branding visualization.
Review palm-brush dimensionsA broad flat head and a smaller rounded head share a pale-pink grip, bringing two application areas into one tool.
Specify each end separately. Match the broad and small profiles to the intended formulas; check balance and a storage method that protects both heads.
AI detail visual · Compare the source and confirm specifications in sampling.
Explore the dual-ended face brushLooking for more options? Explore the complete original catalogues, including additional views, brush combinations and components.
Open the original catalogues →The customisation studio
Explore the parts that make a brush your own. Start with one detail, or develop the whole collection together.
A sweeping face brush, a small eye brush, or a more sculpted profile. Tell us what the brush should do and the shape you have in mind.
Discuss the bristles, ferrule and handle together. Your material preferences become part of a specification to review through sampling.
Bring a colour reference or a surface finish you like. We can work through the appearance of the handle, ferrule and the collection as a whole.
Share your logo artwork, preferred position and the scale you have in mind. Application options and the finished appearance are discussed for the selected components.
Combine the face and eye brush shapes your customers need. Bring an existing line-up, or start by discussing the role of each brush.
Develop the brush combination and its presentation together. A case, a pouch or a box can be part of the brief, with the final structure and materials confirmed for the project.
From the produced collection
This palm-brush study connects the recessed grip, broad head and recorded dimensions to a foundation development brief.
The grip and contact area work together. Use the 65 mm width and 17 mm bristle-length reference to discuss handling, facial reach and cleaning with your formula.
Product reference with PRETTY branding visualization.
Read the palm-brush development studyPalm brush
A larger rounded tip and a smaller tip put concealer and lip-detail application into one lilac tool.
A shared grip connects the two ends. The close view shows the central body and wordmark placement. Review grip feel and logo scale alongside the two tip specifications.
Product reference with PRETTY branding visualization.
Read the two-tip applicator studyDual-ended applicator
Eight face and detail brushes share red-and-black patterned handles and gold-tone ferrules for a coordinated collection.
Pattern scale changes with handle size. Check how the decorative finish reads on broad face handles and slim eye handles, alongside logo placement and alignment.
Factory product reference · PRETTY branding visualization.
Read the patterned-collection studyPatterned brush collection
The next design conversation
New original visual concepts for custom development. Choose a direction, then explore the materials and sample questions behind it.
Explore all six new concepts →A rounded powder-brush concept pairs a rose translucent handle with a champagne-tone ferrule for a vanity or gifting range.
Light through a rounded handle. The fluting and ferrule connection define this concept. Compare handle weight, impact behaviour and balance in a sample.
AI concept and detail study · Feasibility and performance require sampling.
Explore Prism Glass and sample checksGlass & light · AI design concept
A rounded powder-brush concept with a rose-tinted glass handle and champagne-tone ferrule. Light and internal fluting become part of the identity.
Sample review: Compare glass and transparent alternatives for mass, balance and manufacturing feasibility.
An ivory blush-brush concept places a small decorative crystal cuff near the handle end, away from the main grip.
Decoration with space to hold. The recessed cuff is the design focus. Confirm fixing strength, edge feel and cleaning access before choosing the construction.
AI concept and detail study · Feasibility and performance require sampling.
Explore Jewel Cuff and sample checksA restrained crystal accent · AI design concept
An ivory-handle blush-brush concept with a champagne-tone ferrule and a small crystal cuff near the end. The accent sits away from the bristles and the main gripping area.
Sample review: Check crystal retention, snagging and edge feel on assembled samples.
Five different brush profiles share marigold, apricot, oxblood and cream handles with plum-tone ferrules.
Colour supports the collection identity. Compare the face and detail profiles as a set. Develop role names and a brush list that customers can understand.
AI concept and detail study · Feasibility and performance require sampling.
Explore Colour Orbit and sample checksA collection in colour · AI design concept
Five different brush profiles connected by marigold, apricot, oxblood and cream, with satin plum-tone ferrules. A coordinated family with room for each brush to have its own role.
Sample review: Confirm the purpose and dimensions of each brush in the set.
A cobalt translucent handle and angled cheek head form a signature brush concept with a polished silver-tone connection.
A defined angle, a rounded grip. Review the cheek-contact edge alongside the glass-handle facets. Test weight, edge feel and grip orientation on a physical sample.
AI concept and detail study · Feasibility and performance require sampling.
Explore Sapphire Facet and sample checksColour & sculpted glass · AI design concept
An angled cheek-brush concept with a cobalt-blue glass handle and a silver-tone ferrule. Broad facets and rounded ends give the silhouette a clear point of view.
Sample review: Compare grip orientation, hand position and weight using full-size samples.
Original AI design concepts, with feasibility and performance to be reviewed through sampling.
Designed around the everyday
Grip, cleaning and storage are part of the product brief. These studies turn user questions into ideas to prototype.
A dense angled foundation-head concept combines a fuller teal oval grip with a separate horizontal brush rest.
Holding and setting down are design choices. Compare the grip and separate rest with different hand sizes. Comfort, stability and cleaning need physical review.
AI concept and detail study · Feasibility and performance require sampling.
Explore Easy Hold and sample checksGrip & control study · AI design concept
A dense angled-head concept with a fuller teal oval handle and matching horizontal rest. The design explores a different way to hold and set down a foundation brush.
Sample review: Compare precision and comfort with varied hand sizes, grip preferences and users.
Three compact brush profiles sit in a pale sage case, bringing a face-and-detail mix into organised travel storage.
Storage begins with the brush dimensions. Review the shaped tray, closure and room around each head. Visible openings do not establish faster drying.
AI concept and detail study · Feasibility and performance require sampling.
Explore Travel Air and sample checksA brush-and-case study · AI design concept
Three compact brush profiles in a pale sage case with a shaped tray and visible openings. Warm wood-tone handles and champagne-tone ferrules connect the set.
Sample review: Verify clearance around the heads, tray removability and closure behaviour with physical models.
The brush atelier
Choose a silhouette. Explore it part by part.
Imagine what it could become for your brand.
Hover over a brush to discover its details.Tap a brush to reveal its details and explore below.
Silver / a soft, rounded silhouette
A rounded, generous profile. Develop the width and outline around the application your brand has in mind.
This preference is included in your enquiry. It does not change the 3D appearance; fibre and feel are confirmed through sampling.
Colour and shape previews. Fibre type, density, component fit and production feasibility are confirmed through sampling.
AI concept imagery · Select a part to look closer. Final specifications are developed through paid sampling.
Develop a broad rounded face brush for loose or pressed powder. The outline is a starting point; pickup, diffusion and coverage depend on the fibre, density and formula selected in sampling.
Use the sloped head as a starting point for blush or cheek-colour placement. Develop its width and angle around the area to be covered, then evaluate how it softens the edge of the intended formula.
A broad flat head and fuller grip provide a foundation-brush development direction. Start with the formula and desired finish, then assess working-edge flexibility, coverage and handling on a physical sample.
Develop a small softly tapered head for controlled eyeshadow placement and blending in smaller areas. Agree the head width, exposed length and reach before choosing its final fibre and flexibility.
Inside the making
From loose bristles to the final pack. Follow each operation in our illustrated guide, with the inspection points and sample questions in view.
Explore the illustrated 28-step process →Making. Checking. Confirming.
Review materials, head shape and dimensions during development, with in-process and final checks included in the making sequence. Agree the methods and acceptance criteria for your order before production.
See the inspection stagesSteps 1, 8 and 10
Begin with incoming bristles, head shape and dimensions. Keep the approved material, profile and measurement points with your product specification.
Steps 13 and 19
Check the assembly after ferrule forming and review the head again after finishing. Agree how your sample will be checked for shape, loose fibres, connections and appearance.
Steps 25 and 26
The making sequence includes full and sampling inspection before packing. Define the checks for every item, the checks made on a sample and the acceptance rules for your order.
From an idea to a sample
A visual direction starts the conversation. Paid sampling creates the physical reference for decisions about your brush.
An idea, drawing, reference sample or brush mix. Tell us the intended formula and customer.
Discuss the head, handle, colour, logo and packaging. Record the priorities for a paid sample.
Agree the fee and timing. Review shape, feel, construction and the checks for your intended use.
Confirm revisions, quantity, packaging and acceptance criteria before production.
Meet PRETTY
From a produced design
to your approved sample.
PRETTY develops and produces individual brushes and coordinated sets for beauty brands. Bring the head, handle, finish and artwork together through physical sampling.
Explore the sample room and workshop, compare produced brushes and see how your brief becomes a physical sample.
Meet PRETTY & see the sample room →Prepare for sampling
MATERIAL SELECTION
Choose a brush fibre around the application, the feel your customers expect and the markets your brand serves.
Read the guide 02FEEL & COMFORT
A practical guide for beauty brands developing a comfortable brush—not just choosing a soft-sounding material name.
Read the guide 03FORMULA & APPLICATION
Develop powder, liquid and cream applicators around the finish your customers want to achieve.
Read the guideQuestions, answered
Yes. Choose a produced design or describe the application you want to develop. A reference image or sample helps identify which details to retain or change.
Start from your reference →Share the formula texture, application area and desired finish. Compare head shape, exposed length, density and flexibility through physical samples using your intended formula.
Compare application choices →The applicable minimum depends on the selected design and custom details. Send the quantity for each model and colour; specify pieces for individual brushes or sets for collections. Confirmed model-specific conditions apply to that model.
Review sampling and order quantities →Sampling is paid. The sample fee and schedule are confirmed after reviewing the brush specification, artwork, packaging scope and any new development needed.
Understand paid sampling →The schedule is quoted for your specification and quantity. Agree sample review, artwork approval, production and shipping milestones separately, and share any required arrival date before confirming the order.
Include your timing requirements →Include model references or drawings, intended use, quantity per model and colour, custom details, packaging and delivery market. If a detail is undecided, identify the options you want to compare.
Prepare a project brief →Share an idea, a drawing or the brushes you have selected. We will work through the specification and paid sample for your brand.
Start your project
